If we are a nation of shopkeepers, then AW Retail is the shopkeeper’s media independent. We work with retail chains and shopping centres promoting their business on a local, regional and national level.

Our campaigns have covered everything from national television to direct mail to on-line. We have organised outside broadcasts by local radio stations in our client’s shopping centres to create interest and excitement and we have even sponsored pedicabs to take footsore shoppers home!

Our planning starts with detailed analysis of the retail footprint to help identify hotspots for advertising targeting. This is followed up with in-depth analysis of footfall in response to advertising, so that we can fine tune the marketing programme to ensure we are maximising return on investment and driving as many customers to our clients’ retail outlets as possible.

As a result of this thorough approach our campaigns have regularly helped our clients win many prestigious industry awards (6 at the last count) and as a result we are recognised as the pre-eminent retail media company in the UK.

BCSC Marketing Award 1999________ grand opening Churchill Square
ICSC Jean Solal 2000 ______________ advertising merit
BCSC Marketing Award 2000________ advertising merit Churchill Square
ICSC Jean Solal 2004 ______________ best ad campaign