The rich are different to the rest of us. And they are difficult to reach.
But if you want to know how, ask AW Luxe.

Set up especially to handle exclusive brands we have developed insights into the luxury consumer market over the last 10 years and have created techniques to reach them effectively and efficiently. The clients we handle have built strong brands for discerning people and, using market leading research, we have developed imaginative and unusual ways of reaching them.

This includes: being the first company to get our client’s posters illuminated in their corporate livery colours; being the agency that launched the Prada fragrance range in the UK, which went on to win Best Fragrance launch at the FiFis; being the first company to use 6 sheet posters for a fragrance client, when outdoor advertising was shunned by other fragrance houses – (incidentally, our client’s brand became a Top 10 seller shortly after this outdoor campaign).

Not only are we proven at creating ground-breaking media campaigns but we also have developed the deftness of touch necessary to handle and protect exclusive brands. We understand the importance of environment and we know how vital the
role of public relations is in the luxury goods market.

Our approach is holistic and we work very closely with PR companies and media owners to ensure there is coordinated presentation of our clients’ brand image.